Small business is big online. Owners flock to take advantage of the vast world of the Internet and its many uses. But not all business owners have a clear understanding of what it takes to make the most of such a tool. They open up shop, do a bit of advertising and toss out a few sales pitches, but they don’t really grow or flourish.
In business, the last thing you want to do is achieve so little. The whole point of having your own business is so that you can watch it grow, expand, and make a profit.
Setting goals in order to grow
This all starts with the basic goal. We want to succeed. We want our business to flourish. We want to make a profit. These are our basic goals. But, simply stating these goals isn’t enough. Start by making a goal list, and go into detail. Plot, plan, and organize your thoughts on what needs to be done in order to make your goal happen. As you consider how you need to achieve your goal, you generate ideas for each step.
The list is only the beginning. Continue by scheduling your list into your work week. When you need to focus on a goal, schedule time to take care of it. Rather than let your goal list remain a simple reminder, start making it happen. How many times have we felt busy all day yet accomplished nothing? If you think about your goals and break them into seven steps to make that goal inevitable, you will have a road map to accomplish that goal. When you’ve actually set time to the side to take care of your tasks you will find that your goals are now achievable.
Remember that when setting goals, it is important to set them in stages. Work your way up the ladder rather than let yourself become frustrated – build your confidence up by achieving smaller goals. As your confidence builds, you’ll find yourself being able to achieve much more.
Goal setting is good business
It’s easy for us to become lost in the daily tasks of our business. Michael Gerber, author of “The E-Myth Revisited” states that we are good technicians in our business and moving from working in our business to on our business is a huge shift.
Goal setting gives us a clear vision and a clear question to ask ourselves – “Is what you’re doing right now moving you towards your goals or away from them?”
If it’s not moving you towards your goals, then it’s moving you away from them.
Goal getting means profits
Inspect what you expect.
What goals mean profit to you?
Could it be:
- Number of people visiting my site from an email newsletter I sent out?
- Number of people visiting my site and submitting their email address to access a special report?
- Number of people who retweet your tweet and click through your link to your special offer? And how many sign up for that special offer of those who clicked through?
For your business, what are you success goals and how are you measuring them?