Online marketing

How to Ramp Up The Momentum of Your Sales Culture

Posted on May 24th, 2012 by chaseweb

Every business’s primary source of income comes from their sales. The more businesses sell, the more they potentially make. The question is: How do we sell more? It is possible to hire more sales reps to make more sales, but that also costs more. You could spend more time making sales, but that costs time, which is also extremely valuable. The trick isn’t to put more into it, but to get more out of what you already have. To do this, you must practice effective customer relationship management or CRM for short.

Many organizations and businesses already utilize a CRM technique, but in order to generate the most productive output, you have to customize your CRM according to your business partner’s (sales reps) abilities and the customer’s needs.

Analyze your customers

Start by developing customer awareness and understanding. This information is incredibly valuable to your CRM customization, because it is unique to each business service or product as well as amongst individual clients and customers. Utilize gathered information to properly assign sales reps to particular customer categories. Certain customers will require specific, or even more dedicated attention that should be accordingly given.

Finding this type of information is easy, especially with the many available social media sites that have emerged as powerful windows for customer service management. Email is still a powerful tool for managing customer relations, as is the classic technique of studying sales histories that your customers have with you. If you’re having trouble with these things, online services such as KarmaCRM are readily available to help direct any business in the right direction.

Effectively managing your abilities

This leads to the importance of time and effort management. To achieve efficiency, you must use customer analysis to determine priorities according to customer value related to the business. Consider the fact that you wouldn’t spend the same amount of time working on an account that produces minimal amounts when you could focus activities on sales that produce more. What you need to do is choose where to properly assign not only time, but your general efforts. Basically, you will target certain needs with the proper attention.

Analyze your sales representatives

But, keep in mind that your sales reps themselves play a large role in customer relationships. They must be well-trained and individually successful in their expertise. It will then be necessary to build relationships between your customers and business by creating an environment where your sales reps want to better their efforts.

It will be crucial to develop the idealization of the top performers within your business. Use the incentive of desire to be the best in order to stimulate growth, influencing sales to strengthen a business. What you want is to design a competitive environment, where employees can work to better themselves. This often demands financial incentives, awards, and praise. When you give business partners a heightened goal or accelerated standard to achieve, the desire to accomplish more greatly increases.

Then, you’ll need to utilize their individual strengths to your organization’s advantage. If a sales rep is excellent when dealing with particular customer needs and providing services unique to clientele, they need to be assigned to achieving that goal. This puts your partners in a situation for success. Think of it as utilizing a designated wrench instead of a screwdriver to tighten a bolt. The right tool for the right job will always get the job done quicker and more effectively.

Putting it all together

Now, you must work to design a budget for your time and efforts to develop efficient output. While every customer has value, you wouldn’t want to take efforts away from an exceptionally productive activity to achieve a small or even costly activity. Consider the fact that you don’t see many doctors that double as a truck driver because that isn’t where their expertise is most effective. What you must do here is find what is most productive for your business or organization, and budget your time and efforts to achieve those particular goals. By utilizing your business’ ability properly, you can deliver a package that pleases the customers you appeal to.

Managing your customer relationships demands unique customization techniques to provide efficient and quality services to their clientele. By understanding your customers, you know what you need to deliver. By understanding your sales reps, you know what you can deliver. When you work them together effectively, you set yourself up for success.

What Social Media Network is Best for You?

Posted on May 10th, 2012 by chaseweb

Any worker will tell you that finding the right tools for the job can make or break your efforts. Mechanics use wrenches, plumbers use pipes, and business organizations use marketing strategies. But, with the changes that online marketing has brought about, there is a wide variety of tools readily available.

Between these online strategies, you can market through web sites, affiliates, blogs, and especially the social media sites. But even then, you are provided with such a variety of social sites, that it can be difficult to know which one you should invest your time in. You could utilize them all, but you may end up spending time and effort where it does little to no service.

Social that works for you

Consider then that each of these different social tools has their own unique purpose to help you succeed in your distinctive business.

Linkedin is a widely adaptable model of social media. Featuring your own blog format, site information, and capability to thread comments, the ability to turn this site into a quality attention grabber is easy. What will make it even better is the millions of users it possesses, and the fact that anybody can view your profile. While it offers a great advantage for individuals and small business owners with a personal brand, it can be difficult to really gain the full benefit of the site if you’re a larger company or corporation because there is little distinction between individuals and organizations.

Facebook is perhaps the most widely renowned of all social media. Widely used throughout the world, this social site is a great target for businesses because of the large audience range. While it does offer the ability to consistently communicate with a wide audience. With the right strategy, you can easily reach a large audience. The only problem is that you can only be searched by name through this site. Unless your audience knows who they are looking for, they aren’t as likely to find you. There is far more appeal to purchase advertisements as a means of increasing your visibility. The other option is that you may have to use Facebook in combination with other online marketing strategies or social media such as Twitter.

Twitter is valuable to many businesses. This particular tool focuses on short and to-the-point mini-blogs. This gives businesses the chance to post links, recommendations, and updates simply and easily. The fact that Twitter is a very open social network allows your information to be highlighted whenever topics are searched. Maintaining the sight is easy and simple, as long as you know what to say, and what not to say. Be cautious, because what you say goes public very quickly on this site.

Pinterest is an excellent visually-based site. Designed to appeal around both video and imagery, this site is commonly used to promote business products. You can easily link back to other sites, making it a window of opportunity for your business website or other social media. For those that can promote their business with quality imagery that stands alone, this can be a useful site for you. Unfortunately, it doesn’t accommodate much discussion, limiting its abilities.

Fancy is an upcoming social media site that also relies primarily on imagery. Once again, imagery is the primary source of social structure, but in contrast to Pinterest, you can stream comments and discussions on Fancy. You are still able to link back to other websites, making it a very useful tool for businesses that are promoting or selling specific products.

Tumblr is a very useful site for the active business person. While it isn’t as easy to handle as Facebook or Twitter, it focuses more on creating a site for an emerging business person. Available blogging with your own unique web address make it a great site to launch your business with. While not as widely traveled as other social sites, it is very useful for creating a blogging site without expensive costs. Tumblr is an open social site, much like Twitter, where an audience can search your brand by topic. When used properly, this is a great site for an emerging business to use in combination with other forms of social networking.

The best thing about all of these sites is that they’re free to use. The only thing you have to worry about is dividing your valuable time and efforts where they’ll be needed most. You can choose from the ones that work best or you may want to use them all.