Social Media is not Business as Usual

The social world has become one of the most effective methods by which businesses of all sizes interact with their customers. While the desired outcome is the same, the methods can vary between each business and organization to accommodate their audience’s needs.

This means that we are basically developing relationships through social media. Businesses no longer have to take their clients to golf courses or invite them over to cocktail parties (although those are both still fun). They don’t necessarily have to travel constantly in order to maintain their customer’s needs. Now, they can reach an audience that is on the other side of the world, while at the same time interacting with the local community around them.

It is indeed a spider web of communication. Here, you are able to speak to anyone you want- as long as they are willing to listen. And the opposite is also true. When your audience speaks, you must also be willing to listen. And that is what has become the unusual business of the day.

Gaining the trust and attention you want

Perhaps the most influential ability of any business or organization is to gain an audience’s trust. To do this, you have to establish your brand image by constructing a network of social media, blogs, and websites that are all unified by one goal. Web designers such as Chase Web Solutions, a renowned expert in the field, can help construct or even renovate a web design that helps to gain the attention you need to build the trust you want.

Remaining genuine in social media

With so many businesses setting up accounts on Facebook, Linkedin, or Twitter, it can be difficult to set yourself apart if you simply react mechanically. While often efficient, it can take out the personal touch that many small businesses utilize to attract their clientele. But, achieving this requires a very special approach that needs to involve a two-way communication. Posting content or even preventing outside postings from appearing on your social media works directly against what social media is all about.

Consider the fact that you don’t drive sales directly from social media. Instead, you woo your customers by communicating on a two-way communication frequency. You want to welcome input, whether it’s good or bad. Allow customers the ability to interact with your company because that may be exactly what they want to build loyalty to your brand. They don’t always want you to pander them, or sell them something. Sometimes, they just want you to listen to what they have to say. And if you want to keep their business, you have to be willing to listen and understand how to approach the conversation.

First of all, don’t get mad when someone posts something negative. In fact, express appreciation for their input, even if it isn’t positive. Secondly, work towards solving any issues in a positive manner by inquiring what you can do to fix the problem. Many times, there is simply some confusion that needs to be cleared up, which can be easily negotiated without much trouble. Not only will you keep a customer, but your display of expertise while handling the situation in the open, generates a positive outlook on your business’ image.

(Keep in mind that you will still want to eliminate spam related issues. Many social media sites have an option that allows you to filter what type of topics can be posted, so be sure you utilize these.)

Keep track of your social windows

This means that you shouldn’t neglect your other social outlets. If you’ve signed up with Twitter, use it and check it regularly. If your audience sees that you aren’t paying attention to anyone, they’ll go somewhere else. It’s just as though they were in your store, saw you, said hello, and you didn’t take the time to help them out. No service is often worse than bad service, because it tells your audience that they don’t deserve your time.

Because even small businesses and non-profit organizations can run into this type of issue, it can be largely helpful to utilize a third party to help assist you in handling your social outlets. It is often recommended, because they will help you think before you speak, so that you can filter what you want to say and enforce the image you want to display.

Creating an online image by using social media has become a widely used method for business, churches, and other non-profit organizations across the world. But, how you use your social media and maintain your content will ultimately decide how successful your efforts are in making your brand successful.

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