Posts Tagged ‘chase web solutions’

Social Media is not Business as Usual

Posted on April 19th, 2012 by chaseweb

The social world has become one of the most effective methods by which businesses of all sizes interact with their customers. While the desired outcome is the same, the methods can vary between each business and organization to accommodate their audience’s needs.

This means that we are basically developing relationships through social media. Businesses no longer have to take their clients to golf courses or invite them over to cocktail parties (although those are both still fun). They don’t necessarily have to travel constantly in order to maintain their customer’s needs. Now, they can reach an audience that is on the other side of the world, while at the same time interacting with the local community around them.

It is indeed a spider web of communication. Here, you are able to speak to anyone you want- as long as they are willing to listen. And the opposite is also true. When your audience speaks, you must also be willing to listen. And that is what has become the unusual business of the day.

Gaining the trust and attention you want

Perhaps the most influential ability of any business or organization is to gain an audience’s trust. To do this, you have to establish your brand image by constructing a network of social media, blogs, and websites that are all unified by one goal. Web designers such as Chase Web Solutions, a renowned expert in the field, can help construct or even renovate a web design that helps to gain the attention you need to build the trust you want.

Remaining genuine in social media

With so many businesses setting up accounts on Facebook, Linkedin, or Twitter, it can be difficult to set yourself apart if you simply react mechanically. While often efficient, it can take out the personal touch that many small businesses utilize to attract their clientele. But, achieving this requires a very special approach that needs to involve a two-way communication. Posting content or even preventing outside postings from appearing on your social media works directly against what social media is all about.

Consider the fact that you don’t drive sales directly from social media. Instead, you woo your customers by communicating on a two-way communication frequency. You want to welcome input, whether it’s good or bad. Allow customers the ability to interact with your company because that may be exactly what they want to build loyalty to your brand. They don’t always want you to pander them, or sell them something. Sometimes, they just want you to listen to what they have to say. And if you want to keep their business, you have to be willing to listen and understand how to approach the conversation.

First of all, don’t get mad when someone posts something negative. In fact, express appreciation for their input, even if it isn’t positive. Secondly, work towards solving any issues in a positive manner by inquiring what you can do to fix the problem. Many times, there is simply some confusion that needs to be cleared up, which can be easily negotiated without much trouble. Not only will you keep a customer, but your display of expertise while handling the situation in the open, generates a positive outlook on your business’ image.

(Keep in mind that you will still want to eliminate spam related issues. Many social media sites have an option that allows you to filter what type of topics can be posted, so be sure you utilize these.)

Keep track of your social windows

This means that you shouldn’t neglect your other social outlets. If you’ve signed up with Twitter, use it and check it regularly. If your audience sees that you aren’t paying attention to anyone, they’ll go somewhere else. It’s just as though they were in your store, saw you, said hello, and you didn’t take the time to help them out. No service is often worse than bad service, because it tells your audience that they don’t deserve your time.

Because even small businesses and non-profit organizations can run into this type of issue, it can be largely helpful to utilize a third party to help assist you in handling your social outlets. It is often recommended, because they will help you think before you speak, so that you can filter what you want to say and enforce the image you want to display.

Creating an online image by using social media has become a widely used method for business, churches, and other non-profit organizations across the world. But, how you use your social media and maintain your content will ultimately decide how successful your efforts are in making your brand successful.

The Secret of Email Marketing

Posted on April 5th, 2012 by chaseweb

As technological advances become more valuable to marketing strategies, many businesses have begun utilizing social media, websites, blogs, and the universal email strategies. While these marketing techniques are a valuable asset to any business, the physical location where your sales take place is still important.

Face to face with the client

Because the internet world has grown exponentially in the past few years, getting customers and clients through your doors and into your store isn’t always a concern. However it is important to remember that many people still feel more secure about dealing with someone when they can not only see and talk to a company representative, but when they can also see and examine the product itself.

This is where the power of email marketing comes into play. What you want your email to do is to get the attention of potential clients. Afterall, their attention is what you really want, and through an e-mail you can provide them with links to your website, inspire them with blogs, and even raise awareness on social media.

The end goal is the hope that through your web interation, you can get them to come to your store to deal with you and experience one-on-one sales. While purchases online are still a valuable source of income, handling and experiencing the merchandise (I’d like to see it for myself before I buy), is still a powerful selling tool. Clients are more likely to buy and thus to spend more money when they’re at a physical location because they feel secure in their purchase. Here, they can converse directly with you or a sale’s associate who is ready to answer any question in a face-to-face environment.

Online and physical presences

Are you offering special things through your email marketing and website, but not at your physical location? Many businesses offer unique sales or items through the internet that aren’t available to walk-in customers. This can sabotage the success of your physical location and decrease a large source of potential sales.

If you have great offers just through your email, but don’t present the same offers at your physical location, customers will likely just wait for that next email before they pay a visit to you, resulting in a loss of sales that you could potentially be making, if you would make the same special offers at your physical locations.

Using your online image to promote your store

Your blogs, email, and social media sites need to send and establish your personal brand image as well. If you separate your online image from your personal image, it can affect your ability to promote either one. In order to be effective, both your online business and your physical business must work together in order to succeed.

Many problems can arise when one presents different or alternative information, sales, or even promotions. Clients will search for the best opportunity, likely choosing the online presence that is easier and more convenient. Unfortunately, this can affect the sales you could be making in your store. Keep in mind that people are willing to buy more and spend more money when they are physically present.

In order to achieve this, your email marketing strategy shouldn’t simply offer deals, but instead promote your business, services, and/or products by offering sales that are available to everyone. Here, you gain the interest of the online world, but still maintain a functional business location where clients and customers can drop in when they need or want to.

Likewise, your physical location should also be prepared to promote your online strategies. Collecting new email addresses from potential leads and customers should be on your to-do list while in the store. You don’t want to force them to give up their information, but it is always good to ask for it. Be sure that your sales representatives are trained to ask for email contact information when someone makes a purchase. Not only does it allow you to send out future sales information, but you can also utilize it to maintain a friendly relationship with your customers by checking up on their satisfaction and offering assistance with any questions about products or issues. Also consider that your offline ads, such as newspaper or in-store catalogues need to actively solicit potential customers to view your online sites as well. Here you can gather email sign-ups, even if those online aren’t presently in your store.

Keep in mind that mobile technology has also revolutionized online marketing, allowing customers to view sales through email and other online marketing while they’re in line at your store. Both your email and your offline marketing should be ready to function together, rather than as separate strategies.

Email is a powerful and cost-effective marketing tool, enabling many business owners the ability to influence and gather potential customers. But, it is vital that both your online and offline marketing strategies work together in order to succeed. Be sure that your business is effectively represented in your store and on the World Wide Web.

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