Posts Tagged ‘diy seo’

Learn about the Top On Page Search Engine Optimization Tips

Posted on October 8th, 2011 by chaseweb

Search Engine Optimization Tips

The following search engine optimization (SEO) tips can be implemented by any business looking to increase their search engine rankings. The seo tips below while simple are one of the most integral elements of any successful website. You may be promoting a product or a service in your business site, or simply monetizing your blog posts, but you should know that web traffic plays a major role in boosting your online presence.

Obtaining targeted traffic is one of the goals you must be aiming at, as it can make or break your blog or business site. As you venture into Internet business, you definitely want to enjoy one thing: profits. However, you can never generate revenue if no one pays attention to what you say or what you offer the buying public. It is in this sense that business owners look for search engine optimization tips from professionals who are knowledgeable about SEO.

Let us discuss a few significant search engine optimization tips that can boost the success of your web page.

Search Engine Optimization Tips – Sitemap

A sitemap is one of the basic elements of a website or blog site. It ensures that whenever the search engine spiders crawl your site, it goes through every single page of it, and makes it visible for the potential audience and buyers to find it.

Search Engine Optimization Tips – Page Title

A title of any post you make should be catchy. Who will mind looking at an article with a title that reads dull, by the way? If you want to pique the interest of your target market, be sure to employ striking titles, which bear a direct connection with your subject. Also, don’t make the mistake of using a mouthful of words.

Search Engine Optimization Tips – SEO-friendly URLs

When customizing your URL, be sure that it is something sensical. Like people, search engine spiders will not waste time looking for odd URLs. Rather, they will look for something worthy. If your URL is a bit awkward, you may be losing your opportunities to make money.

Search Engine Optimization Tips – Bold Tags

Search engine spiders are programmed to mind the bold text. Thus, you should be mindful about making your primary keywords and key phrases bold. This is also doing the search spiders a favor—you help them figure out what your site is about.

Search Engine Optimization Tips – Deep linking

Others plainly overlook this, because they care less about its importance. Deep linking means linking related articles with one another. When you interlink your web content with another site’s article, you direct people’s attention to your home page. However, be sure that whenever they visit your page, they will get something worthy out of it.

Search Engine Optimization Tips – Useful and unique web content

Content is the king, and that holds true in the online business arena. Quality content is what every site visitor is after. So if you are selling a gizmo, for example, the content should include its specs and features, with a couple of highlights that will make a web visitor consider it worth buying.

So there you go with a few of the vital search engine optimization tips. But then again, not all of these can guarantee a tremendous return on your investment. The success of your business still lies on the promotional campaigns you launch, and your effort of gathering potential buyers.

Question to Business Owners: Should you SEO or not SEO?

Posted on September 22nd, 2011 by chaseweb

To SEO or not to SEO, that’s the question?

Should You SEOOK Mr. Business Owner you have rolled up your sleeves and you are going to battle the SEO God’s and get ranked on first page all by yourself.

If you have paid attention, you are well aware that there are other ways to obtain traffic/visitors. For example, pay per click campaigns (PPC) like Google AdWords, Yahoo! Search Marketing, or Microsoft adCenter.

Now here is what I say about this, and it’s not an opinion of mine at all, but a common fact: PPC will bring you quick results, but you will have to keep your bank account open like a running faucet, the minute you shut the faucet off your marketing also will shut off.

The investment can be rather large in the PPC world, and you can never be sure, whether PPC has paid for itself, or it’s just money down the drain.

Here Lies The Beauty Of SEO

SEO is very different, in terms of overall investment and overall impact. With SEO the business owner will first make an initial investment (and all of us SEOs know that real optimization costs are very small), and a few months later you will start seeing dividends by way of dramatic increases in your traffic and sales.

Yes, SEO pays for itself hundreds of times better, when used as a long term business strategy.

The amount of traffic that SEO will bring you is unlimited. You’d simply go bankrupt trying to get as many visitors with PPC campaigns.

Read One of my clients painful lessons:

In March 2009, they launched a new online ecommerce portal. As with most business owners looking to get a quick flux of visitors to their site, they started a PPC campaign and spent about $27,000 within 3 months. In return, it only brought $14,000.

After getting a bad taste in their mouth from PPC, I was hired and we started an SEO campaign. Too make a long story short, it cost less than $14,000 (including my charges). And, by April 2011, the estimated gain from SEO was roughly $60,000, which is almost 4 times more than what Pay Per Click could bring.

So as you can see, even if you hire an SEO expert to optimize your site and deliver high rankings for targeted keywords relevent to your business, the marketing investment will pay for itself many times over!

So this is just food for thought, marketing strategies are changing to be more online focused, and if your business is not on Page 1 – let’s just be honest, no one will know you exists (except your buddies!)