Posts Tagged ‘online marketing’

Business Owners – How To Get Content For Your Website

Posted on December 22nd, 2011 by chaseweb

So today’s question is – “How to get content for your website“?. We all know that content is what makes the Internet world go round; and original, well-written, informative content is what rocks that world. The search engines love it, and your customers will appreciate it, too.

As a business owner, you want to take advantage of every web marketing tool there is; and keeping your website updated with new, original content is one strategy that will give consistent payoff. But you obviously can’t spend all of your time writing witty, brilliant, knock-your-socks-off content for your website or blog – so what’s a guy/girl to do?

Here are some ways of how to get content for your website that will keep the search engines happily sending people your way.

How To Get Content For Your Website leveraging Creative Commons

Finding content that is free of traditional copyright restrictions is becoming easier. Search the web for Creative Commons copy that relates to your niche topic. If you are looking for content for your website, this is a good place to start.

There are different kinds of copyrights covering Creative Commons material, so ALWAYS be sure to check what you can and can’t do with it. If you play by the rules, using Creative Commons to get content for your website or blog is a great well to draw from.

How To Get Content For Your Website leveraging Freelance Writers

Hiring freelance writers might seem like a daunting task, but the Internet has opened the way for freelancers and employers to meet up and work together almost effortlessly.

Sites such as www.fiverr.com, www.odesk.com, and www.elance.com make finding, hiring and paying freelance writers, graphic designers, website builders – and whoever else a business owner might need – a pretty easy proposition.

You can hire a writer to create one-time articles, or to write a whole bunch of short articles or blog posts for you to add to your site two or three times a week. This gives the search engines lots of new content to crawl – and you know how those search engines like to have new content to crawl around in.

How To Get Content For Your Website with PLR (Private Label Rights)

PLR material is a popular way to generate good content for your website or blog. With PLR articles, you are buying the rights to use the material on your site, or even give it away as a free download (great for opt-in incentives). You can personalize it, put your name on it, and use it in many different ways.

Often, you can buy a whole package of articles or reports geared toward your niche, so you’ll have a backlog of material to use. This ensures that you’ll have a good flow of fresh, relevant content for your website, to keep your visitors coming back for more.

Family, Friends and Employees

Is there someone in your family who has a way with words? Do you have an employee who can string sentences together like a pro? This is the perfect opportunity to delegate the task of creating content for your website.

Offer friends, family and employees an incentive for writing content for your website. Pay them, give them discounts, take them out for dinner – whatever they want. Having your very own writer-in-residence is an enviable position to be in – make the most of it!

Using creativity, connections and cash, you can get awesome, original, well-written content for your website that will attract the search engines, please your visitors, and create sales opportunities for your business. You don’t need to put second-rate content on your website – get the good stuff.

So I hope this post has begun to address the issues of how to get content for your website. I know it can be a challenge for business owners to consistently provide quality content that is of value for there client base. So these are just a few ideas to make it a little easier.

Corey Ellis is the Founder of Chase Web Solutions and an SEO Consultant in Raleigh, NC. Follow him on Twitter @chasewebsites

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