Posts Tagged ‘website content’

You Can Still be High Tech and High Touch

Posted on May 17th, 2012 by chaseweb

Businesses constantly face the challenge of interacting with the world around them. There is constant activity everywhere, shared between associates, clients, and everyone in between. This creates the challenge of staying in touch at any distance.

Because business location can make it hard to interact face to face with your audience, the social world has provided a variety of new advances through the internet. Various tools and sites have been developed to ensure that businesses can be high tech and still be in touch with their audience.

Keep things personal

Remember that just because you are using social media, it does not mean that you are getting the most out of it. Proper use relies specifically on your application of the tool. Consider the fact that you wouldn’t use a hammer to fix a window. Tools have their place, just as social media has its proper place and use.

Social mediums are developed in various types; some appeal to discussion while others appeal to description. Text, visuals, and even links are all characteristics you must examine and utilize in your choice of social media. Consider the concept of Pinterest in comparison to Twitter. One relies on written text while the other one relies on visuals. When utilized correctly, they can be powerful advocates for your business project. Only through proper use of your tools can you achieve successful results.

Interacting with your audience

One of the most effective techniques of interaction is making others feel as though they are valuable to you and your business. While you may know that your audience is valuable, it is crucial that they feel it as well. This is accomplished through many techniques that need to be applied when you socialize.

The first is that you have to be willing to discuss. Not just talk to them, but with them. Few people like being talked to, since it is more like a sales pitch rather than a discussion. When you carry on a discussion, you give your audience the opportunity to share what they are thinking with you and others. Keep in mind that this isn’t just about your audience, you also gain experience from the situation. When they talk with you, they pass on thoughts and new ideas that can revolutionize the way you conduct business. Discussion is an excellent way to discover new ideas and trends, enabling your business to adapt for the future.

A second technique comes into effect depending on when you socialize. The ability for your audience to reach you plays a very crucial part in your socialization. If you aren’t there to discuss, nothing is learned and everything is lost. Social sites depend on regular interaction. That doesn’t mean that you must be online every second of the day, but you must be ready to maintain a social site on a regular basis. If an audience visits your site, they want to talk with you- a person. If they can’t reach you, they may give up because if you aren’t willing to talk to them, why should they do business with you?

Courtesy is crucial to your success. Discussions must always be polite, both in word and content. Words are the main source of misunderstandings, because they can be interpreted uniquely amongst individuals. Always think before you speak, or type, and carefully plan out a discussion before it appears on a social media.

Socialize with everyone

Keep in mind that this is not limited to customers, but to everyone, including associates, business partners, and even employees. Everyone should have value, because when they feel valued, they are able to provide value to your business.

“The Customer is Always Right” signs have appeared throughout the business world. Individuals see the sign, but do they actually get what they are promised? Maintaining your word is also important. If you speak, make sure that the truth backs you up or you can face irreparable consequences.

Creating an appeal

Always remember that social media is the starting point of conversation. Utilizing professional website creation can ensure that your social interactions are swift and smooth. Consistent links and effective incorporation between your website and social media networks will ensure a fluid collaboration so that you can maintain a positive relationship with your audience.

Throughout the internet, communication has become the most useful tool for every business and individual. Non-profit social media plays an effectively economical method by which we can talk to, discuss, and share information with both businesses and customers in order to improve our social skills so we can stay in touch while staying high-tech.

Business Owners – How To Get Content For Your Website

Posted on December 22nd, 2011 by chaseweb

So today’s question is – “How to get content for your website“?. We all know that content is what makes the Internet world go round; and original, well-written, informative content is what rocks that world. The search engines love it, and your customers will appreciate it, too.

As a business owner, you want to take advantage of every web marketing tool there is; and keeping your website updated with new, original content is one strategy that will give consistent payoff. But you obviously can’t spend all of your time writing witty, brilliant, knock-your-socks-off content for your website or blog – so what’s a guy/girl to do?

Here are some ways of how to get content for your website that will keep the search engines happily sending people your way.

How To Get Content For Your Website leveraging Creative Commons

Finding content that is free of traditional copyright restrictions is becoming easier. Search the web for Creative Commons copy that relates to your niche topic. If you are looking for content for your website, this is a good place to start.

There are different kinds of copyrights covering Creative Commons material, so ALWAYS be sure to check what you can and can’t do with it. If you play by the rules, using Creative Commons to get content for your website or blog is a great well to draw from.

How To Get Content For Your Website leveraging Freelance Writers

Hiring freelance writers might seem like a daunting task, but the Internet has opened the way for freelancers and employers to meet up and work together almost effortlessly.

Sites such as www.fiverr.com, www.odesk.com, and www.elance.com make finding, hiring and paying freelance writers, graphic designers, website builders – and whoever else a business owner might need – a pretty easy proposition.

You can hire a writer to create one-time articles, or to write a whole bunch of short articles or blog posts for you to add to your site two or three times a week. This gives the search engines lots of new content to crawl – and you know how those search engines like to have new content to crawl around in.

How To Get Content For Your Website with PLR (Private Label Rights)

PLR material is a popular way to generate good content for your website or blog. With PLR articles, you are buying the rights to use the material on your site, or even give it away as a free download (great for opt-in incentives). You can personalize it, put your name on it, and use it in many different ways.

Often, you can buy a whole package of articles or reports geared toward your niche, so you’ll have a backlog of material to use. This ensures that you’ll have a good flow of fresh, relevant content for your website, to keep your visitors coming back for more.

Family, Friends and Employees

Is there someone in your family who has a way with words? Do you have an employee who can string sentences together like a pro? This is the perfect opportunity to delegate the task of creating content for your website.

Offer friends, family and employees an incentive for writing content for your website. Pay them, give them discounts, take them out for dinner – whatever they want. Having your very own writer-in-residence is an enviable position to be in – make the most of it!

Using creativity, connections and cash, you can get awesome, original, well-written content for your website that will attract the search engines, please your visitors, and create sales opportunities for your business. You don’t need to put second-rate content on your website – get the good stuff.

So I hope this post has begun to address the issues of how to get content for your website. I know it can be a challenge for business owners to consistently provide quality content that is of value for there client base. So these are just a few ideas to make it a little easier.

Corey Ellis is the Founder of Chase Web Solutions and an SEO Consultant in Raleigh, NC. Follow him on Twitter @chasewebsites

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