The present and the future hold the Internet as one of the biggest locations where potential clients will look for you. Business owners are advised to build an effective website and optimize it as one of the crucial factors in obtaining a better ranking. Listed are 5 reasons why having a professionally designed, attractive website is vital to the success of marketing your business.
Learn why it is important to look presentable when answering the knock on your company’s virtual door!
- You don’t have to search for your customer.
According to a Google study reported by Inc.com, 97% of consumers search for local businesses online. Furthermore, 73% of all online activity is related to local content. These are huge percentages, all in favor of the positive affects that having an online presence, for your company, can bring. Your consumers are already online searching for a business or service that you can bring. Answering their call is easy marketing at its best!
- You are taken seriously as a professional.
Every business needs a website, and currently a large portion of companies already have one. Therefore, you must now have a professionally designed site that sets you apart from competitors. Your website will often times be the first impression that your consumers receive. Like a beautiful, clean, and modern storefront, your website must also be up to these professional standards to draw clients in.
- You get more “Bang for your Buck”
A website is one of the most cost-effective ways to promote your business. It is typically less expensive to have an online site, than it is to pay for a one time newspaper or magazine ad, or even formulate a fancy TV commercial to draw in your potential consumer.
- Clicking one time is easier than driving one mile.
Plain and simply… It is easier to convince a person to check out a business online in the comfort of their own home, than it is to get them to go to a physical store.